Port of Melbourne Corporation

Successfully navigating the way to a flexible solution

With the Port of Melbourne Corporation managing a vast array of printed communications in-house, Fresh developed a series of designed templates that ensured the organisation was presented as professional and consistently branded across a number of platforms.

Ensuring smooth sailing within the Port of Melbourne

Port Of Melbourne Corporation is the strategic manager of Australia's largest container and general cargo port, ensuring it continues to provide economic and community benefits.

Snapshot

Port of Melbourne Corporation Collateral refresh

The Challenge

To refresh the existing Port of Melbourne Corporation brand across a range of communication tools and channels, by creating simple templates that the organisation can utilise to develop its vast array of in-house documents.

The Solution

Fresh developed a clean brand style that could be easily adapted to a template format. Starting with the Corporation’s existing style guide as a solid foundation, key elements were built on to create a colourful, yet robust, look that fitted well with the brand.

Keen to maintain control of their documents in-house, Fresh developed a range of InDesign, Word and PowerPoint templates that could be used by the Port of Melbourne Corporation team to easily create their own presentation folders, various sales and technical documents, as well as other pieces of general communication.