With the Port of Melbourne Corporation managing a vast array of printed communications in-house, Fresh developed a series of designed templates that ensured the organisation was presented as professional and consistently branded across a number of platforms.
Port Of Melbourne Corporation is the strategic manager of Australia's largest container and general cargo port, ensuring it continues to provide economic and community benefits.
To refresh the existing Port of Melbourne Corporation brand across a range of communication tools and channels, by creating simple templates that the organisation can utilise to develop its vast array of in-house documents.
Fresh developed a clean brand style that could be easily adapted to a template format. Starting with the Corporation’s existing style guide as a solid foundation, key elements were built on to create a colourful, yet robust, look that fitted well with the brand.
Keen to maintain control of their documents in-house, Fresh developed a range of InDesign, Word and PowerPoint templates that could be used by the Port of Melbourne Corporation team to easily create their own presentation folders, various sales and technical documents, as well as other pieces of general communication.